The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

MIRANDA DAVIES
THALES GRADUATE WEBSITE

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Outstanding Website

The Thales website was a key element of our overall campaign which aimed to recruit over 120 graduates and 50 interns.
Our approach centred on pitching Thales as an exciting business; one that embraced the challenge of solving a diverse range of technological and engineering challenges. In this way, we sought to portray a dynamic business that would, at once, stretch and develop both our core audiences: engineering and business/finance graduates.
The website anchored our campaign, with all media and on-campus activity driving users to it. We also have a mobile version for the convenience of users. The end-to-end process, including the online application pages, maintained the campaign creative and branding throughout, ensuring that there was no disconnect in terms of the user experience.
Video profiles and content were included throughout the site, as were links to social media pages, an intuitive matching tool (linked to the ATS job feed) and key programme information. We also ensured that all site activity was tracked through all stages of the application process in order to accurately measure media efficacy.
Additional elements include:
• A social slider to fully integrate Thales’ social newsfeeds and media (Facebook, Twitter and YouTube) and encourage interaction with those platforms.
• Greater homepage optimisation
• CGI video telling the Thales story
• Interactive recruitment process, ending with a link to apply or visit the job matching tool
• A hints and tips page
• Additional content and images for other sections in response to High Fliers feedback

Contributors:

creative director: Martin Rimmer
creative director: Jamie Haskayne
art director: Ben Harlow
copywriter: Anthony Richards
developer: Ben Wrigton
developer: Aaron Sisson
account director: Nataliie Horan

TMP WORLDWIDE

Location: United States

About the Agency:

We’re the global talent technology leader intelligently solving the most critical challenges for employers and delivering results that strengthen their organizations. Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need through connected intelligence.