Best Employment Integrated Ad Campaign

As a relatively niche graduate recruiter, Thales does not enjoy the same profile as many of its direct and indirect competitors. We therefore set out to build the Thales brand by telling its story and conveying key messages across an engaging multi-media campaign, incorporating a range of on and offline materials. Our key objective was to recruit over 120 graduates and 50 interns across the UK. Our approach centred on pitching Thales as an exciting business; one that embraced the challenge of solving a diverse range of technological and engineering challenges. To achieve our objectives, it was essential that our core concept had the flexibility to work across a number of media while engaging and informing at every touch point. The campaign has been a huge success, achieving a 30% reduction in CPH and, while response levels remained broadly similar, quality was increased. This is reflected in significant increases in those passing telephone interview and decrease in ‘regrets’.

Contributors:

Creative Director:	Martin Rimmer
Creative Director:	Jamie Haskayne
Art Director:	Ben Harlow
Copywriter:	Anthony Richards
Client Project Manager:	Alex Parkes

TMP WORLDWIDE

Location: United States

About the Agency:

We’re the global talent technology leader intelligently solving the most critical challenges for employers and delivering results that strengthen their organizations. Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need through connected intelligence.