Outstanding Website

Since websites are often the first point of contact for many brands, we wanted the new Praxis website to re-introduce us to those in the clinical research and pharmaceutical industry we already knew, and provide an opportunity for those unfamiliar with Praxis to learn more about us. Praxis is unique in that we’re only focused on patient recruitment, which is key since 86% of clinical trials fail because they can’t recruit enough people to participate.

The site is designed to speak to those professionals at major pharmaceutical and biotech companies who are in the process of and responsible for conducting clinical trials as part of their research and drug development. In addition, outsourcing and procurement associates are a target, so highlighting a value proposition and backing it up with proven ROI is key to our success.

In addition to featuring our process and people, we also wanted to create a robust user experience that highlights our work experience and successful case studies across a wide variety of therapeutic areas.

Contributors:

Copywriter:	Matt Low
Art Director:	Pete Reiling
Creative Director:	David Buck
Designer/Programmer:	Jon Gerlach
Photographer:	Walter Smith
Account Executive:	Tricia Barrett

CROWLEY WEBB

Location: USA

About the Agency:

Crowley Webb has been a no-nonsense, nose-to-the-grindstone, zero-drama, dirt-under-the-fingernails agency since our humble beginnings back in 1986. Our founders, Joe Crowley and John Webb, used a phone booth in downtown Buffalo as their first office. But an industrious spirit, along with a dedication to both the client and the work, led to continuous growth and made us who we are today – a group of talented people who work hard day after day after day to produce ideas that work equally hard.