How do you get teen athletes to understand what types of pre-game fuel can have a positive impact on their performances? We know teen athletes look up to pro athletes, so we leveraged Gatorade’s pro athlete roster. Our campaign showed how some of the world’s biggest sports stars fuel their bodies, and in doing so, it made proper pre-game fueling more important to teen athletes too.
|Chief Creative Officer:||Debbi Vandeven|
|Group Creative Director:||Tony Snethen|
|Creative Director:||Nick Allegri|
|Senior Copywriter:||Jonathan Vigliaturo|
|Edit House:||Liquid 9|