With a smart and savvy consumer, Kashi needed more than a traditional e-newsletter filled with product news to make an impression. Every issue of Kashi's newsletter, Cultivate, is centered around a theme that drives lifestyle content, recipes, food news and the mantra — words of inspiration for the reader to share, post and pin. Every issue has a curator connected to Kashi who lends his or her unique voice and perspective on the theme. Hitting solid open rates over 15 percent (industry average starts at 10 percent), this e-newsletter averages unsubscribe rates of just 0.07 percent — far lower than the 3 percent industry average.
|Chief Creative Officer:||Debbi Vandeven|
|Group Creative Director:||Robb Smigielski|
|Creative Director:||Becky Ervin|
|Art Director:||Julie Vinh|