The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

VML
KASHI CULTIVATE E-NEWSLETTER

Share to Facebook  Share to Twitter  More...  More...

 

Outstanding Online Newsletter Campaign

With a smart and savvy consumer, Kashi needed more than a traditional e-newsletter filled with product news to make an impression. Every issue of Kashi's newsletter, Cultivate, is centered around a theme that drives lifestyle content, recipes, food news and the mantra words of inspiration for the reader to share, post and pin. Every issue has a curator connected to Kashi who lends his or her unique voice and perspective on the theme. Hitting solid open rates over 15 percent (industry average starts at 10 percent), this e-newsletter averages unsubscribe rates of just 0.07 percent far lower than the 3 percent industry average.

Contributors:

Chief Creative Officer: Debbi Vandeven
Group Creative Director: Robb Smigielski
Creative Director: Becky Ervin
Art Director: Julie Vinh
Copywriter: Justin Runge

VML

Location: USA