The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.


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Best Food Industry Online Video

Physically active millennials want natural foods that make them feel better about themselves physically and emotionally, but when it comes to “energy” foods, they know that most are filled with artificial junk and fortified with empty extras, setting up spikes and crashes. While they are aware of Bear Naked granola, they haven’t tried the product because they don’t know about its natural, energy-dense ingredients. Through the use of beautiful video imagery, viewers learn that Bear Naked granola is packed with 100 percent pure and natural ingredients you can actually see, such as nuts and whole grains. The provocative tongue-in-cheek soundtrack plays directly to the millennial audience and communicates the energy message in a fun and engaging way that makes consumers feel good about themselves for eating the granola.


Chief Creative Officer: Debbi Vandeven
Group Creative Director: Robb Smigielski
Associate Creative Director: Jane Waske
Associate Creative Director: Andy McLeod
Producer: Jason Calloway
Director : Jerry Simpson - Simpson Films


Location: USA