VML / Y&R NEW YORK
RAISE OUR FLAG WEBSITE
The United States is the only country competing in the Olympic Games that does not receive government funding, making the contributions of American citizens critical to Team USAs overall performance and success. As the 2012 London Games approached, the USOC needed a way to inspire more citizens, particularly those of a younger generation, to participate in the Olympic Movement and contribute to the cause. The American people are the team behind the team. For the 2012 Olympic Games, every American would be able to join in the journey to London by helping to create the flag that will accompany the U.S. team at the 2012 Opening Ceremony. This flag will represent the entire country — just like our athletes. Beginning with the site hub and donation engine, we developed an experience that presented compelling reasons to support Team USA, from athlete profiles to infographics correlating every donation to an athletes training.
Contributors:
Executive Creative Director: | Mike Wente |
Creative Director: | Yzabelle Muson |
Associate Creative Director: | Brian Musich |
Art Director: | Chris Marotta |
Art Director: | John Sokorai |
Art Director : | Gala Zarzo |
Director of Technology: | Charles Duncan |
Developer: | Alex Maiorov |
Developer: | Justin Worsdale |
Developer: | Mark Gurevich |
VML
Location: USA