The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.


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Best Food Industry Mobile Application

NOTE: This work was created for viewing on a mobile device. For the purposes of judging, it may be viewed on a desktop computer, but to see the work as a consumer would have seen it, mobile viewing is recommended. Also, you will have to enter an email address to see the game/promotion (but any fake email address is fine to use.)

Heinz wanted to teach an audience of fast food customers about the benefits of their new Dip & Squeeze ketchup packaging. Wendy’s wanted their customers to know that they’re committed to delivering a better dining experience than other fast food chains. The brands came together for Dip & Squeeze & Win. The promotion included a QR code on Wendy’s French fry packages that, when scanned with a mobile phone, took users to a co-branded website. At the site, users played a fun, simple “game” (first choose whether you’re a “Dipper” or a “Squeezer,” then choose one of the three ketchup packages) for a chance to instantly win gift cards and be eligible for a $100,000 grand prize sweepstakes. Whether they won or got the “sorry, try again” message, they were then encouraged to spread the word about the promotion in their social spaces and were presented with some additional product information about Heinz Dip & Squeeze Ketchup.



Location: USA