Outstanding Online Video

As the largest natural gas distributor in the Pacific Northwest, NW Natural provides the energy that cooks our food, and heats our homes, schools, and businesses. When you think about it, that's a pretty important role!

The holidays present an ideal opportunity to emphasize this important role, while thanking customers and partners for their loyalty, and spreading holiday cheer. NW Natural wanted an impactful card to set them apart as a leader, and create a memorable experience for users.

A video focused on the warmth and excitement of holiday baking — an experience that is even more enjoyable when using a gas oven. But we didn't stop there — the ties to natural gas was strengthened by introducing weatherization elements in the form of cotton candy insulation, frosting caulk, and licorice!

The video was a huge success, resulting in an overwhelmingly positive response from partners — and boosting company pride internally.

Contributors:

Kim Heiting:
Cory Beck:
Kailyn Speer:

COPIOUS

Location: USA