The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.


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Best Hotel And Lodging Social Media Campaign

The Eilan Hotel Resort & Spa is an esteemed member of the Leading Hotels of the World, making it one of the elite group of luxury hotels recognized for their outstanding level of service. The resort recognized the need of social profiles, not only to connect with travelers on the medium of their choice, but also because search engines now place high importance on social signal. Milestone developed an extensive social media plan for the property, which includes an enhanced Facebook business page inclusive of a custom tab. The custom tab was developed as the property’s “website” within Facebook where travelers can gather information about the property, amenities, services, and more. Within this custom tab, Milestone also integrated an easy booking form that allows Facebook fans to check rates and book rooms directly from Facebook. The main objective in setting up a Facebook business page for Eilan hotel is to create a highly-optimized, custom page that strengthens and supports the resort’s website and offer an additional channel for clients to find, engage, and book a room. Especially with Facebook's algorithm and layout updates, Milestone was able to create a customized mini site on Facebook. Milestone Facebook strategy for Eilan Hotel Resort & Spa includes: • Custom keyword research and content writing for search • Search friendly iframe custom Facebook tab for SEO • Integrate fast-reservations booking widget to increase ROI


Social Media Manager: Brittany Bingham
Sr. Social Media Manager: Mike Supple
Art Director: Han Nguyen
Dev. Mgr.: Benu Aggarwal
Sales Manager: Brad Brewer
eStrategist: Zaid Ramadan


Location: USA