The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

MIRON COMMUNICATIONS
KELLOGG'S FOOD AWAY FROM HOME

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Outstanding Website

Our target audience is the food service professional/operator in several key business segments including K-12 schools, colleges and universities, business & industry, healthcare, commercial restaurants, vending, military and convenience. Our primary goal is to influence decision makers to carry Kellogg brands in their operation and to support the promotion and sale of those brands by offering a variety of promotion programs, tools, recipes and business building support. Each segment presents specific product recommendations, recipes, promotions and tools tailored for customers in that segment. The site was launched in June 2012 and has generated several thousand registrations for Grow Greatness. Registration in Grow Greatness enables members to access exclusive tools and features such as profit calculators, planograms, rebates, high res images and more. The site receives more than 60,000 visits annually with more than 5 minutes spent on average.

Contributors:

Developer: Tami Chapman
Designer: Wolfgang Hofmann
Account Executive: Anne Marie Vogel
Communications Manager: Marianne Working

MIRON COMMUNICATIONS

Location: USA