HUNTED BYZANTIUM TESTING
Set in the world of international espionage, “Hunted” follows an operative for an elite private intelligence firm who survives an attempt on her life that may have been orchestrated by her own team; when she returns to work, she doesn't know who to trust.
Using themes from the series to set the tone for the marketing launch, Cinemax unveiled an innovative tease campaign utilizing web, outdoor, PR, digital and social media platforms to engage the public.
BYZANTIUM AGENT RECRUITMENT PROMOTION
Creating a uniquely immersive digital experience, Cinemax introduced the new series by taking users through stages of increasingly dark and complex recruitment exercises. Cinemax targeted upscale properties to invite users to explore Byzantium’s elite ideology, ‘We’re not for everyone. Just the 1% that matters.‘ in conjunction with the one-year anniversary of the “Occupy” movement.
|Pam Levine:||EVP, Marketing|
|Chris Spadaccini:||SVP, Brand Marketing|
|Sabrina Caluori:||VP, Social Media & Performance Marketing|
|Jason Mulderig:||Director, Cinemax Brand Marketing|
|Adam Dubov:||Director & Executive Producer|
|Jim Marsh:||Director, Social Marketing|
|Kevin Pearce:||Editorial Director|
|Scott Petts:||Art Director|