Best Health Care Online Campaign

This past year as many as 2 million Americans will abuse or become dependent on opioid prescription painkillers and heroin. It is a national health concern that has reached epidemic proportions.

Our client, Reckitt Benckiser Pharmaceuticals Inc., manufactures and markets a medication indicated to treat opioid dependence (OD). The challenge was to create a website along with supplementary digital properties driving to said website that provided those looking for help for OD with a safe place to find answers – and hope.

A cross-channel digital campaign was launched on July 1, 2012 with all efforts – SEM, eCRM, Social, display advertising, and TV – driving to the unbranded patient website TurnToHelp.com.

Contributors:

Marketing Director, North America, Reckitt Benckiser:	Debby Betz
Associate Brand Manager, Reckitt Benckiser :	Patti Weston
Senior Brand Manager, Reckitt Benckiser:	Kim Daly
Information Architect, Klick Health:	Julian Lising
Relationship Marketing Specialist, Klick Health :	Erin Mitchell
Associate Creative Director, Klick Health :	Marc Genesee
Senior Designer, Klick Health:	Gail Cheung
Senior Designer, Klick Health :	Lisette Viola
Senior Web Developer, Klick Health :	Mark Donaldson
Web Developer, Klick Health :	Danny Ha

KLICK HEALTH

Location: Canada

About the Agency:

Klick Health is the world’s largest independent digital health agency. We are laser focused on creating digital solutions that engage and educate healthcare providers about life-saving treatments. Klick also helps inform and empower patients to manage their health and play a central role in their own care. Every solution hinges on Klick’s in-house expertise across the digital universe – strategy, creative, analytics, instructional design, user experience, relationship marketing, social and mobile.