The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

YALE SCHOOL OF MUSIC
WHY MUSIC? AN OVERTURE TO THE YALE SCHOOL OF MUSIC

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Best Education Online Video, Best Music Online Video

“Why Music?” is an inspirational video celebrating the Yale School of Music’s mission of cultivating and sharing great music. The video weaves YSM’s programs and history into a cinematic symphony that combines a world-class original soundtrack, gorgeous cinematography, and dazzling visual effects. It was written, directed, and scored entirely by graduates and current students of Yale University, and features musicians from a variety of YSM ensembles.

Contributors:

Austin Kase: Writer/Director
Garth Neustadter: Composer
finally. studio: Animation/VFX
Dana Astmann: Manager, YSM Communications Office
Monica Ong Reed: Designer, Yale School of Music
Robert Blocker: Henry and Lucy Moses Dean of Music, Yale School of Music
Michael Yaffe: Associate Dean, Yale School of Music

YALE SCHOOL OF MUSIC

Location: USA