The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

FAT MEDIA LTD
THE DAFFODIL HOTEL & SPA

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Outstanding Website

The Daffodil Hotel & Spa aims to attract guests looking for an exclusive, contemporary and relaxing break in the heart of the Lake District, a spectacular mountainous region in the north of the UK with some of the most stunning lakes and valleys in the country.

The hotel’s website achieves this objective by presenting a unique image led design and development concept made possible by combining HTML5 and CSS3. The site is mobile responsive across all devices and incorporates interactive gallery headers and mega menus alongside a focus on prominent sales driven call to actions.

The bespoke CMS is fully editable and allows The Daffodil to create and update CTAs in keeping with their brand values and marketing strategy. In addition, the site has an innovative ‘social lounge’ which brings social media channels – Facebook, Twitter, Pinterest, Foursquare, Google+ and the hotel’s blog on one landing page; creatively designed as a seating lounge.

Content plays a key part in the success of the site and has been written in an exclusive, aspirational style to further complement the website design, impressive photography and menu structure.

A full SEO strategy is in place on the site, ensuring a high volume of relevant visitors are able to discover the uniqueness of the venue and its beautiful surroundings.

In 2013 the website made a clear impact; attracting 75% more visitors than the previous year and generating a rise of 77% in return visitors – a crucial statistic for a hotel business looking to generate repeat bookings.

Overall the aspirational image led design of the site, mobile responsive adaptability, clear menu structure and unique features such as the social lounge have come together to create an industry leading website for an exclusive and successful style focused hotel.

Contributors:

John French : Fat Media Ltd
Dominic Williams: Fat Media Ltd
Laura Wolstenholme: The Daffodil Hotel & Spa

FAT MEDIA LTD

Website: www.fatmedia.co.uk

Location: UK

About the Agency:

Fat Media are a North West UK based digital and marketing agency offering a range of services from website design, branding, viral campaigns, marketing strategy and much more. As an award-winning web design and digital marketing agency we have helped hundreds of local, national and international clients achieve new levels of success through superb design and integrated marketing campaigns.