Outstanding Website

Hotel Bukovina is a holiday resort in Polish mountains with unique thermal baths and swimming pools, therefore it’s great place for holidays all year long. Most of the clients are individual guests, domestic Polish travellers, families with children. Conference clients are not frequent however also quite important and for that reason the property is rated 4-star instead of 5-star, but Bukovina is the most luxury property in the region but also modern & cosy and definitely the most expensive.

Challenge for us as the agency responsible for Bukovina’s online marketing was combining prestigious look&feel of the website with extremely high conversion to bookings as online sale volume was key goal.

We decided to build modern website using full screen imagery and video, but also used responsive web design to support multiscreening (from tablets to Full-HD displays). For mobile phones we designed dedicated version with buttons for mostly used by users features: call, book, navigate.

Worth of attention are dynamic landing pages for particular offers fueled in real time with prices and availability form hotel’s internal systems (XML sync).

The goal was achieved - conversion have almost doubled. Over 95% of bookings are direct bookings, and less than 2% goes to OTAs like Booking.com or HRS.

Contributors:

R&D Director:	Waldemar Antonowicz
Creative Director:	Marcin Dragan
IT Director:	Krzysztof Kowalczykiewicz

PROFITROOM

Website: www.profitroom.pl/

Location: Poland