The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

NEW HOPE NATURAL MEDIA’S NEXT TREND TEAM
NEW HOPE NATURAL MEDIA’S NEXT TREND

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Outstanding Website

NEXT Trend is a new online solution providing proprietary pre-shelf natural products data, future trend insights, consumer segmentation, intuitive advanced analytics and industry expertise that helps companies quickly recognize and act on emerging market opportunities. It also helps businesses understand where and how to position their offerings in the marketplace. NEXT Trend provides insights into micro product trends, ingredient and marketing claim analytics and the industry’s only available intelligence on pre-shelf engagement data -– those products with limited distribution and not yet on shelves. It is designed to help consumer packaged goods brands, retailers, suppliers and investors identify new opportunities, maximize new product development potential and minimize risk. It serves as a predictive model that points which pre-shelf items are poised for wide acceptance and tracks products emerging from natural into mainstream retail and also delivers insight on which products are on a trajectory for growth. In addition, the New Hope Natural Media's Market Innovation Consumer Segmentation is overlaid within the NEXT Trend solution to help brands and retailers identify and target those consumers who are most likely to be early adopters of these new natural, organic and healthy products. The segmentation allows companies to more effectively target interested, passionate consumers with new products and provide them with concepts and marketing strategies to optimize product success. NEXT Trend has acquired several high profile clients: TwinLab, MetaBrand, Lundberg Family Farms, General Mills Small Planet Foods, Clorox, Kellogg’s Kashi, Quinoa, PepsiCO among others.

Contributors:

Cindy Heller: Director of Marketing, New Hope Natural Media
Bill Tuohig: Vice President, Product Leader, New Hope Natural Media
Len Monheit: Executive Director, Strategic Development, New Hope Natural Media
DeOlivera Twigg Creative:
Matthew Davie: Consultant / Business Analyst, Talener Group, LLC
Sandi Brown: Director of Digital Content Strategy Penton
Jared Rader : Technical Producer Penton

BEYOND WORDS COMMUNICATIONS INC

Location: USA