Best Retail Email Message Campaign, Best Of Show Email Message Campaign

TAKE COMMAND OF YOUR COLOT

As part of their Preference line, L'Oreal Paris has introduced Mousse Absolue - the first automatic and reusable hair color in the US market. This hair color innovation, best explored through the Color Command Center, allows customers to sign up for communications on pro tips, color reminders and exclusive offers. Upon customer sign up, we trigger the Mousse Absolue welcome with a starter coupon. Then, based on hair coloring cadence, we remind customers whether its time for a root or full color touch up, along with video tutorials on color applications and ways to find your perfect shade.

Join the Hair Color Revolution!

Contributors:

Global Creative Director:	Christine Cucuzza
Creative Director :	Rich Patterson
Associate Creative Director:	Nicole Stevens
Art Director:	Piyush Panchal
Copywriter:	Emily Preston
Senior Copywriter:	Kristin Brennan
Senior Account Manager:	Sarah Moore

ACXIOM CORPORATION

Location: United States