The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
ELVIS PRESLEY ENTERPRISES, INC.
GRACELAND RESPONSIVE WEBSITE DESIGN
Outstanding Website
GOALS
• Generate a greater brand awareness among core audiences
• Increase ticket sales for Elvis Presley’s Graceland
• Increase sales for hotel packages
• Increase exit links to Shop.Graceland.com
• Reach and engage new audiences
Audiences:
• Elvis fans (skewing female, ages mid 40s – 60s)
• Multi-generational families
Targeting:
• Geographic (United States, United Kingdom, 300 Mile Radius of Memphis)
• Behavioral (Website Visitors, Keywords (primarily keywords containing “Graceland"))
Contributors:
| Producer: | Preston Trimble |
ARISTOTLE
Location: USA