The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

MILESTONE INTERNET MARKETING
GRAND VELAS WEDDINGS WEBSITE DESIGN & MARKETING

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Outstanding Website

The Velas Resorts offers several all inclusive luxury properties throughout Mexico’s premier destinations. As each Velas Resorts property is situated in prime location and offers the perfect wedding experience, it only made sense to create a digital hub focusing on weddings and events sales. Milestone developed the group’s weddings website focusing goals on web search visibility and increasing event bookings. Milestone followed the latest trends and strategies to optimized the site for search, social, mobile, and conversion.

Milestone’s strategy for the Velas Group’s weddings website included:
1. Stunning visual and responsive web design to provide a user friendly experience for visitors from all devices (desktop, tablet, mobile),
2. In-depth keyword research and well-defined web strategy,
3. Write search optimized content and metadata,
4. Developed the website on the award winning GalexiTM CMS 6.0- Milestone’s sophisticated content management system platform optimized for search, mobile, voice, social, and conversion,
5. Integration of social media sharing and navigation features to expand marketing reach and increase social audience and engagement.

Since the site launched in August, 2014, the property is already seeing amazing results. In just a few months, the property has already seen:
• 252% increase in completed wedding RFPs YOY
• 51% increase in visitors YOY
• 72% increase in visitor duration YOY with 65% of all visitors spending more than a minute on the website

Contributors:

eStrategist: Viviana Talledo
Senior eStrategist: Dilkush Engineer
Senior Art Director: Han Nguyen
President & Founder: Benu Aggarwal
CEO & Sales Manager: Anil Aggarwal
Client: Ivana Bobes

MILESTONE INTERNET MARKETING, INC.

Location: USA