MILESTONE INTERNET MARKETING
GRAND VELAS WEDDINGS WEBSITE DESIGN & MARKETING
The Velas Resorts offers several all inclusive luxury properties throughout Mexico’s premier destinations. As each Velas Resorts property is situated in prime location and offers the perfect wedding experience, it only made sense to create a digital hub focusing on weddings and events sales. Milestone developed the group’s weddings website focusing goals on web search visibility and increasing event bookings. Milestone followed the latest trends and strategies to optimized the site for search, social, mobile, and conversion.
Milestone’s strategy for the Velas Group’s weddings website included:
1. Stunning visual and responsive web design to provide a user friendly experience for visitors from all devices (desktop, tablet, mobile),
2. In-depth keyword research and well-defined web strategy,
3. Write search optimized content and metadata,
4. Developed the website on the award winning GalexiTM CMS 6.0- Milestone’s sophisticated content management system platform optimized for search, mobile, voice, social, and conversion,
5. Integration of social media sharing and navigation features to expand marketing reach and increase social audience and engagement.
Since the site launched in August, 2014, the property is already seeing amazing results. In just a few months, the property has already seen:
• 252% increase in completed wedding RFPs YOY
• 51% increase in visitors YOY
• 72% increase in visitor duration YOY with 65% of all visitors spending more than a minute on the website
Contributors:
eStrategist: | Viviana Talledo |
Senior eStrategist: | Dilkush Engineer |
Senior Art Director: | Han Nguyen |
President & Founder: | Benu Aggarwal |
CEO & Sales Manager: | Anil Aggarwal |
Client: | Ivana Bobes |
MILESTONE INTERNET MARKETING, INC.
Location: USA