Best Automobile Online Campaign

To launch a new car, most brands put a pretty picture with a witty headline on a billboard to show how beautiful and revolutionary it is. But the new Land Rover Discovery Sport is a car for people who want to go out there and experience new things. So its launch should be about adventure, not advertising. That is why we decided to give our target group the opportunity to be part of not one, but ten adventures to remember, before showing anyone the new Land Rover Discovery Sport.

Contributors:

Project Manager:	Liesbeth Stevens
Senior Art Director:	Pieter De Lange
Crea Copywriter:	Tomas Van Loon
Executive Creative Director:	Sam De Volder
Chief Strategy Officer:	Toon Diependaele
Senior Strategic Planner:	Jef Raeman
Design:	Kim Peeters
Front-End Developer:	Sven Lemmens
Developer:	Veerle Struys
Copywriter:	Thomas Van Brabant

THESE DAYS Y&R

Location: Belgium