The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

THESE DAYS Y&R
NATIONALE LOTERIJ - HOLLY HAPPIDAYS

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Best Game Site Online Campaign

E-lotto.be, the online part of the Belgian National Lottery has 415,000 players.
Some players regularly buy an online game of chance, but other accounts play little or never. In December 2014 we wanted to activate these so-called ‘dormant players’ again by giving them a moment of fun.

Contributors:

Concept Copywriter: Jolien Tuyteleers
Art Director: Kate Bellefroid
Senior Interactive Designer: Reginald Van de Velde
2D Animator: Emilie Timmermans
Senior Project Manager: Mieke Vandenbossche
Audio Production: Het Geluidshuis
Creative Director: Mateusz Mroszczak
Executive Creative Director: Sam De Volder
Account Director: Ivana Vilusic
Online producer: Lieven Eulaers

THESE DAYS Y&R

Location: Belgium