THE KIDSTYLEFILE WEEKLY NEWSLETTER
Audience: Established in 2007 KidStyleFile's key audience / demographic base are women with children aged 0-12 looking to buy niche children fashion, design and accessory products. In addition they also seek ideas re family activity based entertainment, travel and food.
Goal of advertisement / campaign: The weekly newsletter has been redesigned to increase reader engagement and click through to the main site. The new version allows for a "snapshot" of all that has happened on the site the previous week and previews for the coming week.
We have seen a significant (up to 86% on an individual week basis) by utilizing an image based medium. In addition to this our click through rate to the main site (and on to our advertiser's) has also seen a substantial improvement.
Published weekly to approximately 20000+ subscribers. Created in house.
|Managing Editor:||Dina McNair|
|Digital Development and Strategy:||Andrew McNair|
THE STYLE FILE NETWORK
Location: NSW Australia
About the Agency: