Best Education Email Message

Colorado Technical University offers online and on campus-based education options for students looking for a career-focused university. Students that are considering an advanced degree have a wide range of questions they need answered before they feel comfortable applying.

To get highly relevant answers to students without annoying those who aren’t interested in a given topic, Colorado Technical University uses a triggered email series with content that is dynamically assembled based on a student’s interests and needs – informed by content they clicked on in prior emails and website content. Students will only receive more information on topics they picked, then content is pulled from a pre-built library of information based on the topics. Whether a student is wondering how they can find the time in their busy schedule for an advanced degree or wondering how financial aid can help them pay for school, Colorado Technical University guides their journey towards achieving their dreams with helpful advice and insights.

By delivering highly relevant content to students, these emails generated an open rate that was three times higher than the average performance for the brand and a click rate that was nine times higher than average. In addition, open rates for the emails were often 160% higher than the industry average for education.

Contributors:

Senior Manager, Digital Marketing, Career Education Corporation:	Madeline Gorton
VP Brand Marketing, Career Education Corporation:	Airenicque Reeves
Director, Digital Marketing, Career Education Corporation:	Jesse Bruns
Manager, Digital Marketing, Career Education Corporation:	Marina Mathis
Senior Strategist, Agency Services, Yes Marketing:	Ted Kim
Senior Designer, Agency Services, Yes Marketing:	Christina Chang
Sr Copywriter and Content Strategist, Agency Services, Yes Markering:	Heather Bien
Director Client Services, Yes Marketing:	Daniel Jackman
Account Manager, Client Services, Yes Marketing:	Eric Thude
Senior Account Manager, Client Services, Yes Marketing:	Christine Gill

YES MARKETING

Location: United States