Best Bank Rich Media Online Campaign

On the Internet, everything is free: news, e-mail, music and video download… Everything, but the toilet. Thanks to ING, this oversight has now been rectified. You need to go to the smallest room while surfing on the web? Just visit I Need To Go (www.i-needtogo.com). Gents or ladies, whatever your business, I Need To Go is always free. And on the way out, Pauline is waiting for you with a little suprise…

3 channels have been used to ignite the fire:

- Public relation campaign through an informal e-mail sent to media
- Buzz in the blogosphere with the “I need to go” widget that lets you put the toilet on your own blog.
- Highly targeted display ad campaign with Adhese, a Belgian online sales house specializing in the blogosphere.

Results:

- More than 280 blogs have already talked about this campaign (Technorati report date : 29/01/08)
- 40.000 unique visitors in 15 days.
- Press coverage in Contagious, Media Post and Belgian newspapers (Le Soir, L’Echo, De Standaard, De Morgen…).

Contributors:

ING - Interactive Marketing Manager:	Bruno Brusselmans
Emakina - Creative Director:	Brice Le Blévennec
Emakina - Art Director:	Nicolas Jandrain
Emakina - Creative Consultant:	Christian Verschaeren
Emakina - PR Manager:	Olivier De Doncker
Emakina - Flash Designer:	Karim Maaloul
Emakina - Flash Designer:	Adrien Noterdaeam
Emakina - Flash Developer:	François Richir
Emakina - Web Integrator:	Géraldine Peron
Emakina - Flash Developer:	Christophe Deaconescu

EMAKINA

Location: Belgium