The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Automobile Online Campaign
Goal: Announce the new 117-point inspection on GM Certified Used Vehicles.
Audience: Everyone
Since this 300x600 banner uses a unique size and behavior—it is served up wherever the weather is rainy or snowy—we decided to take advantage of it. Weather triggering and 117-point inspection features go hand-in-hand. And by making one banner look like two fake banners that suddenly “interact” with each other, the impact is significantly heightened.
Contributors:
| Associate Creative Director/Art Director: | Mark Chamberlain |
| Associate Creative Director/Copywriter: | Mark Gottesman |
| Art Director: | David Oliva |
| Senior Producer: | Norbert Florendo |
| S.V.P., Account Director: | Keith Ulrich |
MULLEN
Location: USA