The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

15 LETTERS INC.
KNOW & TELL

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Best Travel Online Campaign

Like all Orbitz Games, players discover that you win when you book with Orbitz. However, this specific game was designed to reach a different audience – people perhaps more intrigued by puzzle and brain-bender games than traditional sports-related titles. In Know & Tell, players match up specific travel alerts with the corresponding traveler-in-need in a race against the clock. This game concept sought to reinforce communal aspects of the new OrbitzTLC Microsite, which is a website that facilitates travelers keeping each other informed on how to get from Point A to Point B more smoothly.

Contributors:

Creative Director and Lead Designer: Mark Rattin
3D Illustrator: Dominic Vallone
Writer: Amy Dunlap
Lead Game Developer: Jin Young Kim
Senior Flash Developer: Jeff Froom
Flash Developer: Alberto Parera
Music Designer: Matthew Mercer
Database Developer: Rich Hanson
Account Director: Bridgett Niekamp
Project Manager: Jayme Kuramitsu

15 LETTERS INC.

Location: USA