The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

CAPSTRAT
EATON - BLACKOUT TRACKER

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Best Diversified Business Interactive Application

Eaton, the diversified power management company, asked Capstrat to build a widget that tracked blackouts across the United States. The key message: Be prepared, because blackouts can happen to you. The original idea was a Google Maps mash-up, but our design and interactive teams saw an opportunity to build a smarter, faster way to display the data that told the story with more impact.

Contributors:

CAPSTRAT

Location: USA