The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

RED INTERACTIVE AGENCY
EARTH: THE BIOGRAPHY

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Outstanding Rich Media Online Ad

This tent pole series from the National Geographic Channel documented the tremendous role natural forces have played in shaping the Earth and its ecosystem. Not only did the creative have to reflect the epic nature of the content, but it also needed to update dynamically to promote the entire series (5 shows) within a single advertising unit. NGC wanted to produce a visually stunning online campaign that would appeal to its 25-54 year old demo and provide compelling rich content for an audience with a passion for knowledge. Red was able to accomplish these goals with the use of video, highly stylized animation, composition of natural scenes, and dramatic text effects. The expandable panels provided additional information about each individual program and allowed users to interact and access additional content (Volcano, Ice, Atmosphere, Ocean).

Contributors:

RED INTERACTIVE AGENCY

Location: U.S.A.