DEVITO/VERDI
EPCARRILLO.COM
Epcarrillo.com is constructed in such a way as to celebrate and propagate the passion that people all over the world have for cigars. We chose to narrate the brand’s history, assemble cigar aficionados, and connect consumers to retailers through a collection of coordinated maps and social media channels. The main website, epcarrillo.com, uses Google maps as a backdrop for proving consumers information about the company, the Carrillo family, the products and the retailers who carry Carrillo cigars. . Ernesto and DeVito Verdi felt an interactive map would be a great way to share the story behind this new brand. The Google Maps API lets us include some interactive features that support the larger cigar community. One example is a “Places To Smoke.” This page allows cigar fans to upload their favorite spots for enjoying cigars. Fans can also partake in a geographic journey, as they follow the path from the tobacco farms in Honduras and Ecuador where the E.P. Carrillo tobacco is grown to the factory in the Dominican Republic where the cigars are rolled. Cigar retailers also benefit from this format because the platform pulls in live data from Google keeping their information current and correct.
Contributors:
| Creative Director: | Sal DeVito |
| Interactive Creative Director: | Tyler DeAngelo |
| Web Designer: | Renee Lee |
| Producer: | Ephraim Kehlmann |
DEVITO/VERDI
Location: USA