Best Events Rich Media Online Campaign

This campaign was targeted to women between the ages of 25-40 to increase visitation and awareness of Winterfest in Pigeon Forge. The campaign was directed to persons with a 300 mile driving radius including Primary Geo Target: Indiana, Ohio, Virginia, North Carolina, Tennessee, W. Virginia, Georgia, S. Carolina, Alabama, Mississippi, and Kentucky. This campaign was met with phenomenal results including an open rate of 50%, a click thru rate of 9.62% and 23,766 registrations to the campaign.

Contributors:

Marketing Manager:	Sue Carr
Executive Director:	Leon Downey
Account Manager:	Melisa Izaguirre
Graphic Designer:	Gilbert Cantu
VP, Creative:	Cliff Ward
VP, Client Services:	Cam Jensen-Campbell
Dir, Production:	Jason Hays

USDM.NET

Location: USA