Best Technology Online Campaign

2009 Campaign objectives 1. Leverage the desire to communicate what the Holiday season brings 2. Keep in touch with the Amadeus community (audience: employees and our customers) 3. Create an e-card with a truly personal touch, combining our travel and tourism expertise with the latest online technology 4. State Amadeus global and multicultural values The Idea: My note of Optimism - More than a Happy New Year wish: Individualist vs. Collective - The whole makes the difference: A global melody for 2010 - The double meaning of ¨note¨ - Optimism vs. Wish = Action vs. Desire - Makes an impact: Visual and Audio

Contributors:

Edward P. Ross:	Director, Corporate Marketing
Gordon Nardini:	Head of Global Brand & Marketing Communication
Marcia Perrella:	Project Manager
David Robinson:	Content
Inspiring Move:	External Agency

AMADEUS IT GROUP SA

Location: Spain