Outstanding Website

MammographySavesLives.org is an advocacy website that was created to support “Mammography Saves Lives,” a national public service announcement campaign targeting women over age 40 spearheaded by breast cancer care experts. The campaign and website emphasize the importance of regular mammography screenings as a preventative measure against breast cancer for women age 40 and above. Launched for October – National Breast Cancer Awareness month – the site presents facts, guidelines and research about mammography alongside a number of interactive features: visitors can register for annual mammogram e-mail reminders and share the information with their loved ones through “Tell-a-Friend” functionality; watch and share “Survivor Stories” testimonials and “Straight Talk” physician podcasts via a customized YouTube video player; or upload their own breast cancer survival stories through a form on the site.

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AGENCYQ

Location: USA