THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS
2011 INTERNET ADVERTISING COMPETITION AWARD
OUTSTANDING ACHIEVEMENT IN INTERNET ADVERTISING
To: InterContinental Hotels Group
Award: Best Travel Mobile Application
About the Entry
Drive brand engagement and loyalty by providing an engaging travel experience that taps into the collective knowledge and experiences of InterContinental Concierge Teams by leveraging the features/form of the iPad.
1) Provide an experience that touches on the core values that Intercontinental guest care most about – connectedness, enrichment, self knowledge, enjoyment
2) Assist consumers through their travel modes - prepare, orient, acclimate, immerse and reflect - as they explore new locations and destinations.
3) Showcase location aware targeting capabilities, destination-specific concierge videos packed with useful insider information not normally found in travel guide books, interactive maps of concierge recommended shops, restaurants and local attractions; suggested itineraries and insider tips for a concierge's perfect day for each location.
1) 4 Star iTunes Rating
2) Achieved #10 overall ranking in Travel related iPad apps
3) Average time per user session is 9 minutes, 25 seconds
|Director, Mobile Solutions:
|Director, Global Brand Management:
InterContinental Hotels Group
Location: United States