INTERCONTINENTAL HOTELS GROUP
INTERCONTINENTAL HOTELS CONCIERGE INSIDER GUIDES IPAD APP
Drive brand engagement and loyalty by providing an engaging travel experience that taps into the collective knowledge and experiences of InterContinental Concierge Teams by leveraging the features/form of the iPad. Goals: 1) Provide an experience that touches on the core values that Intercontinental guest care most about – connectedness, enrichment, self knowledge, enjoyment 2) Assist consumers through their travel modes - prepare, orient, acclimate, immerse and reflect - as they explore new locations and destinations. 3) Showcase location aware targeting capabilities, destination-specific concierge videos packed with useful insider information not normally found in travel guide books, interactive maps of concierge recommended shops, restaurants and local attractions; suggested itineraries and insider tips for a concierge's perfect day for each location. Results: 1) 4 Star iTunes Rating 2) Achieved #10 overall ranking in Travel related iPad apps 3) Average time per user session is 9 minutes, 25 seconds
Contributors:
Director, Mobile Solutions: | Bill Keen |
Product Manager: | Darin Wonn |
Interaction Design: | Klemens Wengert |
Graphics Design: | Andy Kemp |
Developer: | Jeff Smith |
Developer: | Gifty Edwin |
Developer: | Gagan Chaudhari |
Director, Global Brand Management: | Emma Searle |
Project Management: | Renita McKelphin |
Merchandising: | Alexandra Rentz |
INTERCONTINENTAL HOTELS GROUP
Location: United States