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iac award logoTHE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS
2011 INTERNET ADVERTISING COMPETITION AWARD FOR
OUTSTANDING ACHIEVEMENT IN INTERNET ADVERTISING

 

To: InterContinental Hotels Group

For: InterContinental Hotels Concierge Insider Guides iPad App

Award: Best Travel Mobile Application

About the Entry

IAC Crystal Trophy

Drive brand engagement and loyalty by providing an engaging travel experience that taps into the collective knowledge and experiences of InterContinental Concierge Teams by leveraging the features/form of the iPad. Goals: 1) Provide an experience that touches on the core values that Intercontinental guest care most about – connectedness, enrichment, self knowledge, enjoyment 2) Assist consumers through their travel modes - prepare, orient, acclimate, immerse and reflect - as they explore new locations and destinations. 3) Showcase location aware targeting capabilities, destination-specific concierge videos packed with useful insider information not normally found in travel guide books, interactive maps of concierge recommended shops, restaurants and local attractions; suggested itineraries and insider tips for a concierge's perfect day for each location. Results: 1) 4 Star iTunes Rating 2) Achieved #10 overall ranking in Travel related iPad apps 3) Average time per user session is 9 minutes, 25 seconds

Award Credits

Contributors:

Director, Mobile Solutions: Bill Keen
Product Manager: Darin Wonn
Interaction Design: Klemens Wengert
Graphics Design: Andy Kemp
Developer: Jeff Smith
Developer: Gifty Edwin
Developer: Gagan Chaudhari
Director, Global Brand Management: Emma Searle
Project Management: Renita McKelphin
Merchandising: Alexandra Rentz

InterContinental Hotels Group

Location: United States