THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS
2012 INTERNET ADVERTISING COMPETITION AWARD
OUTSTANDING ACHIEVEMENT IN INTERNET ADVERTISING
To: Standing Dog Interactive
For: Event Cinemas Frozen Coke Campaign
Award: Best Entertainment Social Media Campaign
Click here to see entry creative
About the Entry
In Australia, nothing goes better with a trip to the cinema than a refreshing Frozen Coke. Coca Cola decided to let their fans select the next flavor of the frozen treat, which would be featured at Event Cinema locations. Event Cinemas and Coca Cola turned to Standing Dog to develop a social media platform that would enable users to create their own custom Frozen Coke flavors and promote the brands at the same time.
Instead of just creating a simple poll, we developed an interactive Facebook app on the Event Cinemas Facebook page. Fans chose their own color combination and name for their unique Frozen Coke flavor. As they clicked on the various flavors and colors, their customized Frozen Coke would appear on-screen within the Facebook app. This visual approach made the contest much more engaging than a text-based poll and fans loved coming up with creative names for their unique beverages.
After users created their Frozen Coke flavor, they uploaded their flavor to the Event Cinemas page, where other users could vote for their favorite. The winner received free Frozen Coke and movie tickets from Event Cinemas for a year.
|Director of Social Media:
|Director of Digital Media:
|Digital Marketing Manager Australia & New Zealand:
|Digital Content Manager:
|AD Lab Contact :
Standing Dog Interactive
Location: United States