Outstanding Website

The objective of the campaign is to inform the Priority customer of what Axis Bank Priority has to offer apart from the savings account. The goal was to make the customer fully aware of the various products and services of Axis Bank which are exclusive to the Priority customer. With features like preferential rates, we are able to create compelling hooks to deepen the existing relationship and encourage loyalty. To summarize, Axis Bank Priority promises a better banking experience and through this campaign, wanted to reinforce the same.

Axis Bank Priority customers get preferential treatment in terms of special offers and rates across various Banking and Investment products like:
i) Cashback on movie ticket bookings
ii) Preferential rate on GoldMohur Bar, Trading account, Travel cards and loans
iii) Access to premium branches and lounges

The landing page showcasing the Priority Banking experience, is a part of our 360 degree initiative to reach out to all the Priority customers. To drive customers to visit the microsite, we have used a series of emailers, SMS messages and banners across internal channels like Internet Banking, Axis Bank Website etc.

Contributors:

Axis Bank:	Marketing Team
Indigo Consulting:	Design & Development

INDIGO CONSULTING

Website: www.indigo.co.in

Location: India

About the Agency:

Indigo Consulting (www.indigo.co.in) is one of India's leading full-service digital agencies. We are part of the Publicis Groupe and aligned with the Leo Burnett Worldwide network. Our services include online marketing, website design and development, search engine optimization, usability research and testing, social media marketing and mobile marketing. Started twelve years ago, Indigo Consulting is now a 150 + team of interactive marketing specialists, functioning across various departments. Our client servicing team is supported by a full-fledged creative team and a technology & delivery team of over 50+ professionals operating in- house. In 2009, Indigo Consulting introduced its own dedicated unit, UX Labs (www.uxlabs.co.in), focusing entirely on Usability Services. Usability best practices are ensured across services that include user research, research-based information architecture, usability testing and expert UX evaluation. Thmbstrk (www.thmbstrk.co.in), our independent mobile marketing division was launched in 2011, focusing on a comprehensive range of mobile marketing services like mobile augmented reality, mobile sites, QR codes, SMS based services, mobile apps and mobile advertising. In addition to testing, mobile usability and analytics, Thmbstrk can execute across all mobile channels. We also have a specialist Search Engine Marketing unit that offers SEO and SMO services. Our skills in business understanding, creative, technology and marketing have helped address the online communication needs of an impressive list of clients that includes Hindustan Unilever, Asian Paints, HDFC Bank, Kolkata Knight Riders, Abu Dhabi Commercial Bank, Thomas Cook, South Australia Tourism Commission, MakeMyTrip, Condé Nast, Cathay Pacific.