The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

WALT DISNEY PARKS & RESORTS ONLINE/CIBO
DISNEY'S AULANI WEBSITE

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Outstanding Website

The primary audience for Aulani Resort marketing is affluent families in the U.S and Japan. The goal of the website is to excite and inspire our target audience and generate leads and bookings for the resort. This new version of the site uses dramatic photography and an elegant style to convey the culture and wonder of the resort, and replaces artists renderings and an initial plan that made up the site prior to its completion. The site showcases rooms, the landscape, gardens and pools and guest activities available during a stay.

Contributors:

Associate Creative Director: Yasunori Inukai
Product Manager: Judy Stewart-Jones
Copywriters: Ariel Hosmann, Lucy Williams
Designers: Vanessa Chan, Jordan Lee
Producer : Tera Heater
Creative Lead: Jennifer Palmer
Web Developer: Kyle Okazaki
Vendor Partner: CIBO
Executive Creative Director: Marty Muller
Executive Director: Mary Lowery

DISNEY PARKS & RESORTS ONLINE

Location: USA