Outstanding Website

In 2011, 360i set out to revamp our careers website - to sell candidates through showcasing our capabilities. We focused on the things that differentiate us: innovation, creativity, technical prowess and a unique culture.

Our strategy was to encapsulate our identity within a visually striking experience, tapping the combined brainpower of our people across creative, technology, strategy and more. We wanted the site to be a reflection of our capabilities AND a product of them.

The site combines parallax architecture with the simplicity of hand-drawn illustrations that reflect the myriad doodles and drawings adorning the whiteboard walls that envelop nearly every room and meeting space at the agency. One of our digital strategists served as chief illustrator, despite the fact that his day-to-day job is outside of our creative team. Our internal creative & technology team executed the project.

Upon arriving at the page, users find themselves inside of an elevator at the bottom floor of the agency. The illustrated cross-section spans six floors, each of which represents a functional team at 360i: Insiders (corporate teams such as HR and finance), Thinkers (planners/strategists), Sharpshooters (analytics/media), Socializers (social strategists/digital publicists), Makers (creatives, producers and technologists) and Advisors (account team). Users can click on word bubbles to learn more, select another button to be transported to a different floor or click through to apply for a job.

Since launching the new careers website, average time on site has increased by 306% and site traffic has grown by 151%.

Contributors:

360I

Location: USA