Outstanding Website

At the forefront of design trends in furniture for the past 131 years, Fraser Furniture has thoroughly redefined its strategic orientation and marketing approach. Under the theme ‘Exceptional Furniture’, Fraser Furniture has refreshed its brand identity, renovated and transformed its 80,000 sq.ft. retail space, diversified its products, designed new galleries, and added new collections, including numerous select and exclusive contemporary design items. From signposting to logo, website to advertising, everything within the company’s marketing communications reflects this strategic transformation. An elegantly simple, yet highly relevant brand transformation that Rinaldi Communication Marketing helped create.

Contributors:

Creative Director:	Pier Lalonde
Art Director:	Christian Asselin
Account Executive:	Jenny Therriault
Copywriter:	Gilles Royal
Director Strategic Planning:	Mirella Mokbel
Social and Interactive Media Director::	Sophie Lapluie

RINALDI COMMUNICATION MARKETING

Location: Canada