The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

MERC STRATEGY GROUP, LLC
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Best Political Online Ad

This campaign was for the Wisconsin Club for Growth. The goal of this ad campaign was to educate constituents on the voting record of Rep. Sandy Pasch -- specifically her vote to increase tuition benefits for illegal immigrants and decrease tuition benefits for U.S. military veterans. These ads were geo-targeted, homepage takeover "pencil drop" ads.

Contributors:

Project Director: Curt Mercadante
Creative/Ad Buy: Chandler Howell

MERC STRATEGY GROUP, LLC

Location: United States