Outstanding Website

The delivery event is over, the media budget is spent, the news has died down, the plane is off on a world tour, and unless you are in Japan you can’t even get a glimpse of the 787 Dreamliner. How do we sustain interest in this amazing plane with our customers, industry and frequent business travelers?

Want to pretend you have $250 million and a paint hanger? Introducing the Design Your Own Dreamliner Tool.

R&R created a 3D environment that allows anyone to paint, brand and customize a Dreamliner. These designs were moderated, placed into a gallery and shared through Facebook. The tool was conceived, designed and developed internally with amazing interactivity and ample room for creativity. A custom model, backgrounds and graphics were meticulously crafted to create the best possible experience with a Dreamliner (until you can fly on one of course!)

Plans are underway to use the same technology for the 747-8 launch, a contest, heritage products and a unique integration into the Boeing Store.

Contributors:

VP of Digital Strategy & Development:	Matt Mason
Director of Digital Technology:	Ben Ursu
Associate Creative Director:	Andy Gray
Senior Art Director:	James Kowalski
Digital Project Supervisor:	Brendan Dekker

R&R PARTNERS

Location: USA

About the Agency:

R&R Partners is a full-service, independent, international agency dedicated to helping clients thrive in complex, fast-moving business climates. From product launches and spin-offs to mergers, line-extensions and complex cause-related marketing efforts, we build value and leadership with every step, turning key moments into critical successes. For four decades, we’ve launched some of the world’s most innovative companies, created legislation, shaped public opinion and pop culture and created literally billions of dollars in equity and value for our clients.