The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.


Share to Facebook  Share to Twitter  More...  More...


Best Technology Online Video

Even though networks are vital to running business today, they usually go unnoticed unless there are connection problems. Cisco came to Coakley Heagerty with the challenge of getting technical decision makers in small to mid-sized businesses to think about their networks. With this goal in mind, Cisco asked us to create an attention-grabbing video for online distribution.

We wanted to demonstrate the value of the right network by presenting a situation where it makes a huge difference. We explored world history for events where a network would have changed everything. Paul Revere’s midnight ride offered the perfect opportunity to show a robust network making the process easier while also incorporating humor.


Creative Director: John Avilla
Associate Creative Director: Gustaf Fjelstrom
Director: David Bousquet
Production Company: Westernized Productions



Location: US

About the Agency:

Coakley Heagerty has deep experience in both B2B and B2C marketing. We enjoy partnering with progressive companies that embrace online marketing strategies, including ad retargeting, ad sequencing, social media, mobile strategy, and application development, in addition to traditional integrated marketing media. We aren’t a production shop, but rather a strategy-driven agency that delivers innovative and effective marketing programs for clients. Coakley Heagerty stands at the intersection of consumers, brands and technology. This is a world where consumers constantly change how they interact with brands. We embrace this reality to build integrated marketing programs that audiences want to interact with. Whether marketing is intended for online or offline, our team creates communications that reflect the ways consumers use technology.