Outstanding Online Newsletter Campaign

Having raised the bar on relevancy in search, Bing needed communications that built on that promise. We developed a newsletter that, with a single focus and featuring timely themes and content, set the record for the highest open rate to date at over 45%. In addition, the client was delighted by the over 1 million search queries the newsletter drove. Performance far surpassed expectations, and even exceeded the free song download promotion that ran in December 2010.

Contributors:

Global Creative Director:	Mark Montgomery French
Creative Director:	Kimberly Brizzolara
Associate Creative Director:	Rich Patterson
Art Director:	Piyush Panchal
Copywriter:	Kristin Brennan
Senior Account Manager:	Patrick Kearney
Account Manager:	EurJean Chung

ACXIOM CORPORATION

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