BING “PLAN A NIGHT OUT” NEWSLETTER
Having raised the bar on relevancy in search, Bing needed communications that built on that promise. We developed a newsletter that, with a single focus and featuring timely themes and content, set the record for the highest open rate to date at over 45%. In addition, the client was delighted by the over 1 million search queries the newsletter drove. Performance far surpassed expectations, and even exceeded the free song download promotion that ran in December 2010.
|Global Creative Director:||Mark Montgomery French|
|Creative Director:||Kimberly Brizzolara|
|Associate Creative Director:||Rich Patterson|
|Art Director:||Piyush Panchal|
|Senior Account Manager:||Patrick Kearney|
|Account Manager:||EurJean Chung|