The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

ACXIOM CREATIVE
MSN PREFERENCE CENTER

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Best News Website

By creating an intuitive drag-and-drop selection experience designed to delight customers and stimulate multiple subscriptions, we revitalized a customer entry that hadn't been refreshed for more than a decade. The entire flow included opt-in emails, customer account management, persistently updated newsletter previews, enhanced subject matter preferences, and a tiered unsubscribe process.

Contributors:

Creative Director/Art Director: Mark Montgomery French
Associate Creative Director/Copywriter: Kimberly Brizzolara
Senior Account Manager: Pat Kearney
Account Manager: EurJean Chung

ACXIOM CORPORATION

Location: USA