Outstanding Rich Media Online Ad

The Fiat 500 Abarth, a car that had already made a name for itself on Italian roadways and raceways, was set to make its American debut. To promote the FIAT microsite and drive people to the site, we placed banners on MSN, ESPN, TMZ and YouTube, and created a digital countdown to the event on Facebook.

The takeovers drove 366,175 people to Fiat USA , with the Abarth site boasting 108K and 190K visitors on 11/15/11 and 11/17/11. The countdown contributed to the site’s current total of 5K Facebook likes, shares and mentions (as of Dec. 5, 2011).

Contributors:

Executive Creative Director:	Boris Stojanovic
Associate Creative Director:	Alejandro Mendoza
Copywriter:	Anthony Font
Designer:	Jackie Rivera
Senior Art Director:	Antonio Caballero
Account Director:	Tom Cote
Project Manager:	Juan Serrano
Technical Director:	Alex Toledo
Information Architect:	Eddie Gomez
Interactive Developer:	Alejandro Villanueva

SAPIENT

Location: USA