Outstanding Social Media Campaign

How can a trusted brand create buzz and excitement for the launch of two, innovative new products? By showcasing its best innovations over the years. We invited our Facebook fans to attend a new product "unveiling," promising a special reward for anyone who made a virtual appearance.

And while they waited for the big day, we took them on an interactive trip of Folgers through the years via our Historical Timeline. From the original vacuum tin to the release of Filter Packs and Instant Single Serve Packets, users were reminded that The Best Part of Wakin' Up™ only gets better with time.

When all was said and done, our fans logged over 6,628 hours (almost 40 weeks) engaging with the app—proving an old dog really can learn new tricks.

Contributors:

Executive Creative Director:	Jeff Dahlberg
Art Director:	Nicole Wehrle
Copy Director:	Jen Dombrowski
Designer:	Mark VanPatten
Interactive Designer:	Paul Dehmer
Web Developer:	James Bills
Systems Analyst:	Lee Schoenwetter
Senior Management Supervisor Client Partnership:	Lisa David
Senior Manager Client Partnership:	Amie Rasmussen
Senior Producer:	Joanne Grueter

POSSIBLE WORLDWIDE

Location: USA