Outstanding Website

Most people think Chef Boyardee is just some Madison Avenue creation. As part of the "Real Great Food from a Real Great Chef" campaign, Possible Worldwide worked to dispel that misperception by telling the story of the real Chef Hector Boiardi in a robust, fresh experiential piece on chefboyardee.com. The experience's whimsical copy-and-design approach mirrors the different eras of Chef's life, while the innovative navigational approach helps consumers rethink how they can engage with a timeline.

Contributors:

Executive Creative Director:	Dave Maly
Associate Creative Director:	Peter Blocksom
Associate Creative Director:	David Shephard
Art DIrector Interaction Design:	Tim Freeman
Senior Art Director:	Ben Junda
Feature Writing Lead:	Tela Durbin
Senior Interaction Designer:	Kristine Shuey
Associate Interaction Designer:	Lee Groh
Interactive Developer:	Paul Dehmer
Senior Management Supervisor Client Partnership:	Mike Orzali

POSSIBLE WORLDWIDE

Location: USA