The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.


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Outstanding Website

Most people think Chef Boyardee is just some Madison Avenue creation. As part of the "Real Great Food from a Real Great Chef" campaign, Possible Worldwide worked to dispel that misperception by telling the story of the real Chef Hector Boiardi in a robust, fresh experiential piece on The experience's whimsical copy-and-design approach mirrors the different eras of Chef's life, while the innovative navigational approach helps consumers rethink how they can engage with a timeline.


Executive Creative Director: Dave Maly
Associate Creative Director: Peter Blocksom
Associate Creative Director: David Shephard
Art DIrector Interaction Design: Tim Freeman
Senior Art Director: Ben Junda
Feature Writing Lead: Tela Durbin
Senior Interaction Designer: Kristine Shuey
Associate Interaction Designer: Lee Groh
Interactive Developer: Paul Dehmer
Senior Management Supervisor Client Partnership: Mike Orzali


Location: USA