The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

VIZERGY
CROWNE PLAZA PHILADELPHIA DOWNTOWN

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Outstanding Website

Crowne Plaza Philadelphia Downtown’s center city (business district) location makes it the ideal property for corporate and business travelers during the week and most of the hotel’s mid-week bookings come directly from this audience. However, in an effort to gain more business for the property, weekend leisure and leisure group customers (wedding blocks, family reunions, etc.) are now included as a second targeted audience. The top goals for this property’s website included: targeting leisure transient and leisure group business in an effort to increase weekend business and having the site appeal to meeting planners who coordinate events in downtown Philadelphia.

Contributors:

VIZERGY

Location: USA