Outstanding Online Video

After the smash success of Chrysler's "Born Of Fire" Super Bowl TV spot, the audience wanted to see more. They told us on Facebook, YouTube and Twitter. They wanted to know where they could see the new car. They also wanted to know who were those people (other than Eminem) in the commercial. The wanted to go "behind-the-scenes".

NMS delivered on that ask with a series of mini-documentaries on a few of the more prominent people in the TV commercial - the figure skater, the policeman and the choir. Our audience wanted an up close and personal look at those who were helping Detroit make a comeback. Are these people just actors? Are they Detroiters? We talked to all three on camera to get their real stories and real efforts. We helped our audience keep in the know by having these true Detroiters tell their stories of perseverance, pride and passion.

Our goal was simple: let the stories come naturally and honestly, so our audience would know that the people in the most talked about Super Bowl spot were real. They were from Detroit. They were doing something positive for themselves and the city. And they would help bring Detroit back to it's glory days.

Imported from Detroit was more than just a slogan. NMS - which has an office in Detroit, most of them native Detroiters - gave the audience the meaning behind the message right before their eyes in each video.

Contributors:

Executive Creative Director:	Greg Johnston
Creative Director:	Philip McAvoy
Senior Account Director:	Angie Creger
Senior Producer:	Chintimini Keith
Managing Director:	Tara Stone
Art Director:	Philip McAvoy
Copywriter:	Greg Johnston
Director:	Mike Million, Marc Ryan
Senior Account Director:	Katie Townsley
Executive Producer:	Marc Ryan

NEW MEDIA STRATEGIES

Location: United States

About the Agency:

MXM Social is a full service social media agency, uniquely positioned at the intersection of digital strategy, public relations, grassroots marketing and online business intelligence. With more than 2,000 social media marketing campaigns for 85 different industries, MXM Social has unparalleled experience in propelling clients to the forefront of social business design. Let us cut through the noise and ensure your message reaches your audience with extreme relevance.