ORVILLE REDENBACHER'S SUPER SNACK BANNERS
Lots of snacks claim to be good for you, but only Orville Redenbacher's popcorn, the Super Snack, walks the walk. With 100% whole grain and zero grams trans fat, these delicious nuggets deliver nothing but guilt-free pleasure.
To help bring this idea home for consumers, we created a banner that mocks the poser snacks, and literally knocks them off the web page. The Super Snack prevails.
|Executive Creative Director:||Dave Maly|
|Associate Creative Director:||Peter Blocksom|
|Art Director Interaction Design:||Tim Freeman|
|Senior Designer:||Sara Sartarelli|
|Interactive Media Designer:||Chad Hobbs|
|Manager Client Partnership:||Kristin Elzey|